Digi pack designs

Before creating my own digipack design, I decided to look at Lily Allen's previous cover work to seek inspiration. Just like Lily's style, the cover art has changed from the older album to her newest. Her older cover work includes busy backgrounds, bright colours, cartoon style fonts and Lily posing in a fun way. Lily's newer cover art is alot more sophisticated, with plain backgrounds, more subtle use of colour, a more mature font style and Lily posing in a more adult manner- fronting her new image. Because the single 'everyones at it' is taken from her new album, I am going to stick to this style when designing my digi pack.

1)

This is my first flat plan for the digi pack showing each dimension on the outside and inside of it. For the front cover, I decided to use a brick wall background, this is to continue the urban theme form the music video. Brick walls are associated with alleyways and streets, which is a stereotypical place for drug use and dealing. In the music video we frequently cut to Kelsey singing against the brick wall as we think it's an effective and memorable shot. I wanted this product to link to the music video and thought the brick wall is a way of representing it. An image of Kelsey would be using, wearing the same costume as she is in the music video, this establishes the artists image as well as the video and digi pack promoting one another. She is looking directly at the camera, the use of eye contact connects to the audience which makes a good selling point. She is holding a spray can in her hand and above her written on the wall is the title of the single 'Everyone's at it' in a graffiti font. This font compliments the brick wall as it emphasises the urban theme of the music video. The font colour is white which stands out against the brick wall background so the audience can clearly read the song title. The artists name 'Lily Allen' is in a similar font to her recent cover work, which i think looks simple but memorable so it can establish itself as a brand logo, so the audience can associate it with the artist.

The back cover uses the same image as the front cover- the brick wall. This looks professional and many artists use this technique on their cover work, I was influenced by the Kanye West cover that I analysed previously. The song titles are written in the same graffiti font, again in white, so it is the same as the front cover making it look more realistic. I have included details such as a bar code and information at the bottom such as; producer and recorder name, record label and Lily Allen's website in a smaller font. As all back covers of CDs have this information provided.

The left inner panel has an image of the brick wall again and I had the idea to put the chorus of 'Everyone's at it' sprayed in graffiti on it. This looks original and still reflects the theme of the song and the rest of the digi pack.

The right inner panel has an image of Kelsey crouching down on the pavement with a hooded top on and a garage door behind her. The hooded top on gives her a sense of rebellion which relates to the graffiti that she's pictured doing on the front cover. It is also a replica of one of the last shots from the music video, so a strong link between both these products has been created and fans will associate the image with the music video.

I like this flat plan design as the theme is consistent through out and I think it will attract the target audience - teenagers/young adults. My concern is that it does not really portray Lily Allen's recent cover work, also the right inner panel is where the disk goes, so the image will lack visibility due to the plastic where the CD slots.

2)

This is my second flat plan for the digi pack. I wanted to make it more in the style of Lily Allen, so it reflects a wider audience not just teenagers. For the front cover I was inspired by Lily Allen's recent cover work, (two examples were at the top of this blog entry). So I decided upon a pale green coloured background- as she has had pale coloured backgrounds. The same font in my previous flat plan, similar to Lily Allen's brand logo and a medium close up shot of Kelsey. This design is really simple, but most of the time the simplest things can be the most eye catching and look better visually.

The back cover is in the same colour as the front cover, I have included the artists name at the top again, this looks realistic as many covers repeat the brand logo on the back. The song titles are in a black, sophisticated and feminine looking font and there is a montage of images of Kelsey underneath from different shots of the music video.

The left inner panel is the same as on the previous flat plan, as I thought the idea of using the lyrics is really unique. Also, it adds a bit of sense of the music video to the digi pack.

The right inner panel is very simple, it is the same pale green colour as on the front and back cover maintaining a consistency. In the middle is the artists name, in the same font, to establish it as a brand logo. When I was looking through CDs I noticed quite a few had the artist name on this panel, which influenced this idea. Like I mentioned on the evaluation of the previous flat plan, visibility is impaired, therefore this idea is more appropriate than a detailed photograph of Kelsey.

I like this idea too as I needed to portray more of Lily Allen's style. But I asked for feedback as both my designs are very different. The favoured design was rather mixed, some people liked the consistent theme of the first design and it's link to the music video, where as some people liked the simplicity of the second design and think it would attract a larger audience. Therefore with my third design I need to combine these factors together.

3)

This is the third and final design for the digi pack. The front cover features both aspects of the front cover on the two previous designs. In the middle is a medium close up of Kelsey, to the left side of her is the pale green back ground and Lily Allen logo in black as featured on the first design and on her right side is the brick wall with the song title in a white graffiti styled font. Now a sense of Lily Allen is conveyed as well as the urban theme that relates to the song and the music video.

On the back cover, the left side continues the image of the brick wall, on the right side is the pale green colour with the artists name and another image of Kelsey, this back cover is visually more interesting that the previous two. I also included extra detail such as the song length in a smaller font next to the track titles making it look more professional. As well as the bar code and standard information which was on my first design.

On the inner left panel, I liked the continuing theme of the brick wall, but thought an image of Kelsey against the brick wall would be more interesting. I have kept the idea of the lyrics and have placed them underneath her.

On the right inner panel, I thought the design in the previous plan was a little dull and wanted to have a more creative design. I looked at CDs for inspiration and on a 5ive album I saw lots of small repeated images on the inner right panel and thought it looked really good. So this influenced my design idea, I chose to use the same image of Kelsey a son the first flat plan. The repeated effect will not be affected by the lack of visibility either.

I received alot of positive feedback from this design so this is definitely the one I am going to create.